Canadian Institute of Actuaries rebrand
Challenge
The Canadian Institute of Actuaries made big changes to the way it educates and designates actuaries in Canada. Along with developing a fresh brand for CIA Education, they needed to clearly communicate a pretty complex change to a wide range of stakeholders.
Solution
Along with an updated master brand, Banfield developed a fresh new brand and website for CIA’s new made-in-Canada education system. We also created an awareness campaign that put pride-filled stories of actuaries front and center, while also sharing the practical details of the change to students, universities, employers, and regulators.
