Canadian Bar Association
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The challenge was to create two distinct sub-brands within the existing Canadian Bar Association brand architecture, giving Professional Development and CBA Plus their own recognizable identities while maintaining a clear visual connection to the parent brand.
The solution needed to differentiate each offering, improve member recognition and engagement, and ensure both brands felt modern, cohesive, and unmistakably part of the CBA family.
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Built from the core elements of the CBA brand, this visual system creates a distinctive identity for Professional Development and CBA Plus. Bold geometric forms, gradients, and authentic photography communicate growth, opportunity, and member value while maintaining a consistent connection to the parent brand.
