Canadian Colleges for a Resilient Recovery

  • Canada’s transition to a net-zero economy is creating demand for new skills. C2R2 is meeting this challenge by helping Canadians upskill in retrofitting and green building within the construction sector. With a focus on mid-career workers, the ask was to drive awareness and enrollment for short-cycle training programs through the Quick Train Canada platform.

  • Along with creative assets, the campaign leveraged a full-funnel, multi-channel strategy to create a cohesive user journey from discovery through to action. Channels like YouTube and Programmatic Display built awareness at scale, while Google Search and Performance Max converted high-intent users into registrations. We developed a list of partners, built a partner toolkit, and executed outreach efforts. We also partnered with Indigenous Link to reach this under-represented community.


    • 19.2 million total impressions drove awareness among all audiences

    • There was strong engagement and action, with 660,944 total clicks and 29,339 register button clicks

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